Monday 22 April 2013

Neville's early spring in Monte Carlo and the shooting of The Italian Luxury Club (TILC) campaign

Alessandro & Elena



…................................and yes, it was SO early that the sun in this famous 'golden city' came only once during my first visit to Monegasche Principality. It was somewhat disheartening to replace wintry London with equally weather-moody Monte Carlo, but the proximity of the sea and yachts resting lazily in the bay managed not only to relax my mind, also inspired me to add a few colours to my wardrobe palette. It was early March and somehow my whole being was craving summer, sunglasses and all.


Elena 



Sunglasses were certainly 'the look' for the whole creative team behind the campaign shoot for The Italian Luxury Club. Neville's presence and directorship of the shoot was something that I cherished doing especially because our team always works so well together on any given task or location. The campaign was initiated by my lovely 'Italian girls' and honorary sisters, Valentina and Silvia Cangiano, from the Style Lab consultancy who decided that Neville's team would be a natural creative choice for the editorial which would help launch The Italian Luxury Club in May. I also had the enormous pleasure of meeting Mr Alessandro Mollo, one of the club's owners, a charming, truly Italian gentleman with that unique penchant for luxury and epicurean lifestyle. 



Elena & Silvia Cangiano




 I really don't know how we managed to fit everything into that never-ending March weekend – but we did. There was hair to be styled and clothes to be ironed, but also endless opportunities to meet bright and beautiful Monegasque soul-mates and sample some delicious food at the fabulous Zelo's club and restaurant. As for the photo-shoot I keep getting feedback from the fashion professionals who were wondering why haven't we used 'real models' in some kind of Dolce Gabanna-style editorial. This idea stayed with me and who knows? That might be something we will attempt to do next time  when we are going to be in Monaco again. I can't wait for the 10th May, the opening ceremony of The Italian Luxury club. Stay tuned and stay well! Love, Elena x


Saturday 6 April 2013

The Story of Neville's LFW I Never Knew I'd Written

There is only one business faux-pas when you run the top London hair &beauty salon and that is NOT to take part in two-seasonal London Fashion Week. Apparently London currently rules amongst the 'big four' fashion weeks and attracts a record number of buyers and journalists eclipsing my favourite Italian 'brothers' in Milan. London has been my home for many years now and my life has been beautifully interlinked with the best that this city has to offer when it comes to fashion and beauty. Still attending the LFW with my highly creative Neville team as part of the L'Oreal Professional Portfolio was a special moment for me during the A/W 13 showcase in February when spring looked like it's just round the corner.






Backstage at Central St Martin's show, the college that has nurtured so many top British designers, was an exciting place to mingle with iconic names such as the tutor par excellence Louise Wilson and Hillary Alexander who, as London's most respected fashion commentator, was there to offer her invaluable support. Neville's team was lead by our star-stylist Stephen Low whose skill and creativity still manages to take my breath away, especially when he effortlessly manages to coiffure the required look out of nothing. In my opinion the time of 'big hairdressing names' is a thing of the past and so little is usually written about the 'team effort' of any given London salon. Still, Stephen Low makes an exception for exactly those reasons, as he encourages his hairdressing team on every given task with utmost excellence.


London Fashion Week was again a great opportunity for me to bond with Catherine MacMahon, a formidable lady who also happens to be the L'Oreal Professional Portfolio Manager. Together, we checked through some wonderful Neville's coverage in the international press (Designare, Singapore). There were two beautiful pages recorded at our last LFW venture when Stephen Low also led the team behind some ethereal looks at Craig Lawrence's S/S 13 show. I am sure that our February presence at LFW will generate even more picture-wordy coverage – especially those photogenic moments where some of my hair stylists looked like top male models themselves! Take note British Fashion Council… your menswear shows are just around the corner!


There is also another business faux-pas in my opinion and that is not to extend your horizons when it comes to hot fashion destinations. Neville's team is currently undertaking a major Monaco based campaign but let me tell you more about that next time. Stay tuned and stay well.